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SeltoMireille K.via WhatsApp
“I’ll check with my husband and get back to you.”
3 days ago · no follow-upWhat Selto picked up
- Blue wax dress · M
- 12,500 FCFA
- Bonamoussadi
WhatsApp CRM & sales assistant
How many sales are asleep in your WhatsApp?
Selto finds the customers still waiting for an answer, remembers what they need, follows up and sends reminders, then guides prospects all the way to the order.
Sign up in 1 minute · Free trial
7 conversations to pick up
Paul E. · Hôtel Akwavia WhatsApp
“I’ll confirm after Monday’s meeting.”
5 days ago · proposal readWhat Selto picked up
- 22 uniforms
- 450,000 FCFA
- Before Oct 15
Brice T.via WhatsApp
“how much is delivery for 3 pieces?”
yesterday 22:14 · never answeredWhat Selto picked up
- 3 items
- Cart waiting
- Came from an ad
Akwa Eventsvia WhatsApp · voice note
“…we’d like 40 pagnes for the 20th, can you give a good price?”
this morning 09:12 · voice note transcribedWhat Selto picked up
- 40 pagnes
- 380,000 FCFA
- For the 20th
The sales assistant follows up until the sale.
Replying is not yet following a sale.
Three different things that people mix up all the time.
Keeps the messages
Your exchanges stay in the conversations. But it’s up to you to remember who needs a follow-up, and when.
Your team or your AI
Replies to the customer
The first exchange moves forward. Someone still has to remember what comes next, the reminder and the decision.
Selto
Keeps the thread until the decision
The context, the next action, the follow-up and the alert stay attached to the sale — whoever is replying.
The assistant replies and closes on its own
Campaigns bring in plenty of messages. What happens next?
Monday evening, Mireille asks the price of a dress. Two shops answer her within seconds.
She asks for the price and delivery.
Without follow-upInstant reply.
With SeltoInstant reply. Selto notes everything: blue wax dress, size M, 12,500 FCFA.
“I’ll get back to you.”
Without follow-upThe conversation sinks below forty others.
With SeltoFiled as “to follow up”. The obstacle is noted, the follow-up planned for Thursday.
The conversation hasn’t moved.
Without follow-upNobody thinks about it.
With SeltoIt shows up in this week’s follow-ups, with its context.
Time planned to get back in touch.
Without follow-upShe ordered elsewhere the day before.
With SeltoFollow-up sent at the planned time. Mireille replies.
Result.
Without follow-upSale lost, and nobody knows it.
With SeltoSold for 11,250 FCFA, and the follow-up is up to date.
Both shops replied just as fast. Only one followed up.
Join those who follow up and get the most out of their campaigns.
How it works
Three steps to stop missing sales.
No need to change the way you work. Selto starts by showing you a situation you recognise.
Your business WhatsApp number
Selto
Connect your number
Link the number you use for your business. You choose which conversations can be analysed before anything is switched on automatically.
See what was left without follow-up
Selto shows you the requests and exchanges that went unanswered. You confirm the ones that really matter.
Choose what Selto does next
Simple tracking, follow-ups for your approval, or automatic replies according to your permissions. You stay in control and move at your own pace.
You see the value first. Only then do you decide what Selto may do. Automatic sending is configured separately.
The assistant found opportunities to move forward
Every morning, see who deserves your attention.
Selto finds the “I’ll get back to you” messages, the proposals read but left unanswered and the orders left pending, then tells you what to do to move toward the sale.
- Promises to call back stay visible until a decision is made.
- Every follow-up starts with the context of the conversation.
- What you dismiss doesn’t come back the next day.
To pick up today3
- Mireille K.Said “I’ll get back to you” 3 days agoFollow-up ready
- Paul E. · Hôtel Akwa450,000 FCFA proposal read, no reply for 5 daysSequence 2/3
- Brice T.Cart of 3 items waiting since yesterdayCart recovery
Try it: choose what Selto does with Mireille.
A CRM that fits your organisation
Your sales follow-up, with or without an existing CRM.
Keep your sales follow-up in Selto, or prepare prospects before passing them to your CRM.
Do you already have a CRM?
The assistant analyses, sorts and keeps the data up to date.
The CRM documents everything the customer says.
Needs, budget, dates, objections, promises to call back. Selto picks them up from the messages — and from voice notes — to fill in your WhatsApp CRM.
- You pick a customer up weeks later without rereading everything.
- What is said in a voice note is no longer lost.
- Anyone on the team can take over the conversation.
Paul E. · Hôtel AkwaProposal sent
- NeedUniforms for 22 employees
- BudgetAbout 450,000 FCFA
- DeadlineBefore October 15
- Decision-makerThe director, back on Monday
- Objection3-week lead time judged too long
- Promise“I’ll confirm after Monday’s meeting”
14 messages2 voice notes Updated 2 min ago
Selto works as a pre-CRM
Selto captures WhatsApp enquiries, helps qualify prospects and tracks follow-ups. Export contacts, their stage, notes and custom fields to Excel to take them into your CRM.
Automatic CRM connectors: coming soon- 01Capture enquiries
- 02Qualify and follow up
- 03Export contacts to Excel
The assistant alerts you when a human has to act.
An AI replies. How do you know when a human needs to take over?
A discount to approve, a payment to check, an unhappy customer: Selto alerts the right person with the context and what to do.
- You stop watching messages and can focus on something else.
- The decisions that matter are made by humans.
- Got a team? Everyone knows which conversation to pick up, when and why.
Alert · for Nadège10:04
Mireille is ready to buy and asks for 10,000 FCFA instead of 12,500 FCFA.
A 20% discount goes beyond the rule you set. Selto does not commit on price.
Your assistant works on its own and can do it all
Selto can reply, or simply observe, sort and alert.
Who answers your messages? You, your team, a Meta agent or your chatbot: your choice. Selto takes care of everything that comes after.
Who answers your customers
- You
- Your team
- Meta Business Agent
- Your chatbot
- Selto
What Selto does next
- Tracks the progress of every sale
- Keeps the important information, voice notes included
- Prepares or sends the follow-up according to your rules
- Alerts the right person when a human is needed
What you get
Prospects followed all the way to the sale.
No AI to reply yet? Selto can do that too.
Your assistant, your rules
Don’t lose control.
Selto can track, suggest or send depending on the mode you choose. Every action stays visible.
You choose what goes out
Every follow-up can be suggested to you for approval, or go out on its own according to the rules you set.
Everything is logged
Stage change, completed record, follow-up sent, alert: every action is recorded with its reason.
One tap to stop everything
As soon as a human takes over a conversation, Selto just keeps track.
Respectful of your customers
Follow-ups stop as soon as a customer replies or asks not to be contacted.
The sales assistant that forgets nothing
Built for the messages humans forget.
Retail, quotes, bookings, teams: the trade changes, what gets lost after the reply doesn’t.
- “how much is it, dear?”
- “hi can I get it tomorrow?”
- “how much is delivery?”
- “I’ll check with my husband”
- “do you still have the red one?”
- “I’ll get back to you”
- “send the momo”
- “boss, give me a good price”
- “I’ll write to you after the meeting”
- “saw your ad”
Selto is built for those conversations. Even when the information arrives in a voice note.
Why Selto exists
Why Selto exists
We built Selto because we had exactly this problem in our own businesses.
We were running ads, prospects arrived on WhatsApp, we replied fast… then some conversations got lost in the flow. One prospect said “I’ll get back to you”, another asked for a quote and stopped replying, another seemed interested but cold — and a few days later, nobody thought to get back in touch.
The problem wasn’t replying. The problem was following up.
So I imagined Selto as the salesperson who keeps the thread: it remembers what the prospect wants, knows who to follow up and when, and alerts you when your involvement really matters.
The goal is simple: fewer opportunities lost just because a conversation was forgotten.
David — Co-founder
How much to never miss a sale?
Only pay for the value Selto brings you.
Your conversations, contacts and history are stored for free, with no limit.
Free
Keep your conversations and customers well organised.
0 F
To get started, no card
Start for free- The assistant follows your conversations and sorts the useful information.
- Needs, budget and dates are picked up from the messages to fill in your CRM.
- Every contact has a next action with a reminder: no follow-up is forgotten.
- What is said in a voice note is transcribed and kept on file.
- Up to 10,000 contacts
- 2 users
- AI credit every month
Discovery
Selto replies to your customers, even when you’re busy.
5,000 FCFA / month
For an ad budget of about 30,000 F a month
Choose Discovery- Everything in Free, and:
- The assistant replies to incoming messages, even when you’re busy.
- Messages approved by WhatsApp: you can write even after 24 hours.
- Define a precise audience once, and reuse it everywhere.
- Up to 25,000 contacts
- 5 users
Pro
Selto finds the chances to sell and handles the follow-up.
15,000 FCFA / month
For an ad budget of about 100,000 F a month
Try for 14 days- Everything in Discovery, and:
- Follow up at the right time, until the contact replies.
- Agents review your contacts and follow up on your behalf.
- Reach a whole audience in a single action, with approved messages.
- A customer’s keyword starts the right journey: replies, questions and delays.
- Up to 50,000 contacts
- 10 users
- + 1 more, see the comparison
Team
Selto for a team that shares the conversations.
45,000 FCFA / month
- Everything in Pro, and:
- Roles, conversation assignment and supervision.
- Up to 250,000 contacts
- 20 users
Enterprise
Selto adapted to your tools and requirements.
Custom quote
Several numbers, teams, integrations
Let’s talk about your needs- Roles, supervision and assignment
- Integrations and advanced security
- Onboarding support
See everything that’s included
| Feature | Free | Discovery | Pro | Team |
|---|---|---|---|---|
| Contacts | Up to 10,000 contacts | Up to 25,000 contacts | Up to 50,000 contacts | Up to 250,000 contacts |
| Users | 2 users | 5 users | 10 users | 20 users |
| WhatsApp numbers | 1 WhatsApp number | 1 WhatsApp number | 1 WhatsApp number | 5 WhatsApp numbers |
| Live AIThe assistant follows your conversations and sorts the useful information. | Included | Included | Included | Included |
| Automatic contact recordNeeds, budget and dates are picked up from the messages to fill in your CRM. | Included | Included | Included | Included |
| Tasks and remindersEvery contact has a next action with a reminder: no follow-up is forgotten. | Included | Included | Included | Included |
| Automatic repliesThe assistant replies to incoming messages, even when you’re busy. | Not included | Included | Included | Included |
| WhatsApp templatesMessages approved by WhatsApp: you can write even after 24 hours. | Not included | Included | Included | Included |
| Voice notes transcribedWhat is said in a voice note is transcribed and kept on file. | Included | Included | Included | Included |
| Follow-up sequencesFollow up at the right time, until the contact replies. | Not included | Not included | Included | Included |
| Autonomous agentsAgents review your contacts and follow up on your behalf. | Not included | Not included | Included | Included |
| SegmentsDefine a precise audience once, and reuse it everywhere. | Not included | Included | Included | Included |
| CampaignsReach a whole audience in a single action, with approved messages. | Not included | Not included | Included | Included |
| Automatic journeysA customer’s keyword starts the right journey: replies, questions and delays. | Not included | Not included | Included | Included |
| Sending APISend messages from your own tools. | Not included | Not included | Included | Included |
| Voice callsCall your customers from Selto and keep the history. | Not included | Not included | Not included | Not included |
| Team and accessRoles, conversation assignment and supervision. | Not included | Not included | Not included | Included |
| Copilot | Prepare proposals | CRM actions after approval | CRM and automation actions after approval | CRM and automation actions after approval |
| Monthly included AI credit (USD) | $0.50 | $2 | $4 | $10 |
| Support | Standard support | Response within 48h | Response within 24h | Response within 6h |
| Segments | — | 100 | 100 | 500 |
| Scheduled AI agents | — | — | 25 | 100 |
| Active AI agents | — | — | 10 | 50 |
| Contacts per agent run | — | — | 300 | 500 |
| Minimum interval between runs | — | — | 60 min | 60 min |
| Sequences | — | — | 25 | 100 |
| Active sequences | — | — | 10 | 50 |
| Contacts simultaneously enrolled in sequences | — | — | 5,000 | 50,000 |
What about AI credits? Your plan gives you access to Selto’s services. AI credit pays for the work done by artificial intelligence: every plan includes some each month, and you top up at your own pace. WhatsApp’s sending fees are separate and go straight to Meta. Fewer messages to close the same sale means a smaller bill — Selto follows up at the right time rather than often.
FAQ
What people ask us the most.
I already manage everything in my head and in WhatsApp. Why change?
Your head works very well up to about thirty conversations. Beyond that, it’s no longer the difficult customers you lose, it’s the easy ones: those who half-said yes and that nobody followed up.
I use the same number for my customers and my family.
At launch, Selto is meant for numbers used mainly for business. If yours regularly carries personal conversations, we recommend a dedicated number before you turn on the analysis.
Does Meta charge me anything extra?
Some business messages incur Meta fees depending on their category and context. They are separate from the subscription and the AI credit, and go directly to Meta — not to Selto.
Do follow-ups go out by themselves?
You choose: a follow-up for your approval, or sending under conditions you set. Everything stops as soon as the customer replies or asks not to be contacted.
I already use an AI agent to reply. What is Selto for?
Your agent handles the conversation of the moment. Selto handles the sale over time. The two complement each other, as long as sending is coordinated to avoid two replies to the same customer.
A question that isn’t here? Message us on WhatsApp
What if some sales were still waiting for a follow-up in your WhatsApp?
Try Selto for freeFirst step: connect a business number. Selto suggests the conversations to check, and you confirm before turning tracking on.